5 Ps Mastery Course
Master the five fundamentals every small business runs on: Purpose, Product, Promotion, Personnel and Profit. Leave with a clear, working plan for each one.
P
urpose
P
roduct
P
romotion
P
ersonnel
P
rofit
Every business problem traces
back to one of five Ps.
Every business problem traces back to one of five Ps.
Flat sales, overworked owners and thin margins look like separate problems. Each one starts in your purpose, your product, your promotion, your personnel or your profit. This course shows you which P is holding your business back and how to fix it.
Purpose
You’re busy every day but unsure where the business should be in three years.
Promotion
Your marketing happens in bursts, and most new customers still come from word of mouth.
Personnel
Your team waits on you for answers, and every new hire feels like a gamble.
Profit
Sales look healthy, yet there’s never enough cash left at the end of the month.
Product
Customers buy, but you struggle to explain why they should choose you over a competitor.
- The course moves in order because each P depends on the one before it. A clear purpose shapes your product. Your product shapes how you promote it. Growth demands the right personnel. All four decide your profit. Select a module to see what it covers.
The five Ps, one module each
- PURPOSE
- What does your business exist, and where is it going?
- What we cover
- Writing a mission and vision your team and customers understand
- Defining the core values that guide your decisions
- Setting 3-year and 12-month goals, broken into quarterly priorities
- You'll finish with
- A one-page strategic plan
- Goals every other P will be measured against
- PRODUCT
- What do you sell, who is it for, and why do they choose you?
- What we cover
- Identifying your ideal customer and the problem you solve for them
- Sharpening your value proposition against competitors
- Shaping your products and services into clear, profitable offers
- You'll finish with
- An ideal customer profile
- A clear value proposition and offer lineup
- PROMOTION
- How do the right customers find you and decide to buy?
- What we cover
- Crafting a message that speaks directly to your ideal customer
- Choosing the digital and traditional channels worth your budget
- Building a sales process that turns leads into paying customers
- You'll finish with
- A 90-day marketing plan
- A simple, repeatable sales process
- PERSONNEL
- Do you have the right people in the right seats?
- What we cover
- Designing an org chart around roles, not personalities
- Hiring, onboarding and delegating with confidence
- Building a culture that keeps good people
- You'll finish with
- A role-based org chart
- Written responsibilities for every role
- PROFIT
- Is your revenue turning into money you keep?
- What we cover
- Reading your financial statements with confidence
- Pricing for margin, not just volume
- Managing cash flow and planning for profit from the start
- You'll finish with
- A pricing review
- A 12-month cash-flow and profit plan
How each module works
- LEARN
A focused session on one P, taught through real examples from small businesses like yours.
- APPLY
A worksheet that puts that P to work in your own business, from writing your purpose statement to building your cash-flow plan.
- GET COACHED
Share your work with fellow owners and a coach who will test your thinking and hold you to your next steps.